I have heard that “you have to have an exact match domain to be number one in Google” so many times that I now cringe when I hear it. I know of some people that refuse to invest time in a website unless it does have an exact match domain, especially people that work in affiliate marketing.
I will be the first to admit that I am happy when I get an exact match domain to own or work with. Yes they do have an advantage, but not as much as they used to have. What is much more important is having relevant content and a good SEO strategy in place based on a sound platform (good onsite SEO). Continue reading