Google’s mobile friendly update and you


mobile phone - mobile friendly Google update

Now that Google has begun to roll out its mobile friendly update lots of people could find themselves panicking about losing masses of their web traffic because they don’t have a mobile friendly website. This can only be being amplified by the coverage in the media and the dubbing of it as “mobilegeddon”.

The first thing to do is to see how much traffic you could potentially be losing. There is a great post here that shows you how to check in Google Analytics. If you aren’t going to lose much traffic and are not concerned you don’t need to rush a solution. If you stand to lose a significant amount of traffic or revenue from that traffic it will be good to get your site mobile friendly as soon as possible. The good news is that there are some potentially quick solutions out there and this isn’t a traditional penalty. Once your page is mobile friendly again it should once more rank higher.

Buy a new theme for your CMS

If your website runs on WordPress or other common content management systems there may be free themes that you can add to your website, upgrading it to mobile friendly instantly. If you want a higher quality one or a more unique choice there are plenty out there to buy on websites such as Theme Forest; where you can buy themes for 40-50 dollars. With many of the theme demos you can test them on the Google Mobile Friendly test before you buy. On theme Forest and other websites you can buy themes for WordPress, Drupal, Concrete, Joomla and many more including e-commerce platforms.

Theme Forest

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You can get free WordPress themes here. Check their demo to make sure that they are mobile friendly.

Update individual pages

If your website only has one or 2 key landing pages a temporary solution could be to make just those mobile friendly. Doing this would be sufficient enough to tick the right boxes for Google although it would give a variable degree of user experience to your visitors. It would retain any search positions though for those pages, which could buy you enough time to come up with a full solution.

Whichever solution you choose once you have made your page mobile friendly request that Google fetches your web page, it should then craw your site and hopefully recognise that the page is now mobile friendly.

Image credit: Johan Larsson.