I have heard that “you have to have an exact match domain to be number one in Google” so many times that I now cringe when I hear it. I know of some people that refuse to invest time in a website unless it does have an exact match domain, especially people that work in affiliate marketing.
I will be the first to admit that I am happy when I get an exact match domain to own or work with. Yes they do have an advantage, but not as much as they used to have. What is much more important is having relevant content and a good SEO strategy in place based on a sound platform (good onsite SEO). Continue reading
Having a blog has long been rumoured to help SEO. Sadly what most people don’t get is that a car is great for travel, if you can drive it well… There are so many bad “blogs” out there now that I wonder if Google is looking for a way to sort the wheat from the chaff in its next parrot update. (I decided to call it the parrot update because I’m sick of hearing about panda update 3.142b etc.!)
When it emerged that Google was looking at fresh content as a ranking consideration people selling SEO rubbed their hands with glee across the world. If Google has said that fresh content is a must it is an easy sell to people who have relatively static websites. “Just post news and events articles on your blog a few times a day containing keywords and the world will be your oyster”. Continue reading